Galleries...What to Do, What to Do?

I took a little trip to Palm Desert yesterday to run some errands...do some stuff I can't do here in the hi desert. One of those errands was to traverse El Paseo (a mile-long shopping district that's supposedly the equivalent of Rodeo Drive in Beverly Hills) and see what's the latest with the art galleries there.

El Paseo, Palm Desert, CA   (Image by City of Palm Desert)

Well, let's see...some of the galleries I knew were gone -- out of business, I assume. A few other galleries moved around...not sure, but I think they downsized to lower square-footage spaces. Some of the places I remember are still there, and there were a few newer galleries, too, giving it a go.

What I also noticed was the continuing shift toward contemporary art. I didn't see much classical representation artwork, which -- of course -- that's the kind I do. With two exceptions, I didn't see any galleries on El Paseo where I thought I would fit.

Another thing -- seems like these days, I get feelings of discomfort just from being in galleries. I was handing out business cards and promotional postcards to a few of the galleries, but y'know -- I've had enough bad experiences with galleries (including one on El Paseo -- he's still there, by the way) that I'm still not sure I even want to go with them.

The balance of power definitely favors them. Galleries are so used to doing things a certain way (and it's worked for them) that artists like me really have no leverage. Consignment only. Contact them a certain way, even at a certain time of the year. Exclusivity rights -- artists can't show anywhere else within a defined region. No real contracts spelling out everyone's rights. And essentially being at their mercy.

Their cut is anywhere from 40% to 60% of the retail price of the art. Lots of hoops to jump through, and then they may take more than the artist can afford; at least, until the artists become "hot stuff," which tends to be unlikely.

So-o-o...I guess I'll have to continue to find other ways of selling art. Don't know what yet -- I feel like I've tried everything -- but I may have to try those same things somewhere else.

I'll keep painting and then storing the paintings until the right opportunities come along. I have to minimize these art-biz gambling losses -- I've lost too much already.

And, of course, I'll keep hoping that the economy will improve so people will return to buying "luxury" goods like art.