Sunday, June 21, 2015
How to Pursue This Art Business
I'm still struggling with how to make a living, at least a part-time living, at art. I need to. Social Security isn't enough, and my IRA will be drained sometime early next year. The Wiffee is working toward launching a business, but again -- who knows how long, or if, it will take off.
Galleries are out of the question. It's all consignment, they take 40% - 50% (sometimes more), and it can be a hassle getting them to pay you when the work does sell. I even know of one gallery owner who decided to pull up stakes and take off -- with the remaining inventory of artwork that he never paid for. Thankfully, I wasn't in his gallery.
Outdoor art shows, and the travel associated with them, got too expensive and too iffy if nothing sold. Many of the western art shows keep inviting the same artists to show -- as long as they are selling and if they want to be in the shows, there's rarely any room for unknowns like me. And when you come right down to it, I don't really like traveling anymore. I'm a totally cocooned artist!
Showing at banks, restaurants, whatever -- I just haven't heard enough success stories (in fact, I've heard none!) to chase that idea.
That leaves the Internet. I'm hoping I can depend on website sales and maybe from other sites, if I can find some good ones. (EBay and etsy.com seem to have gone downhill for art sales).
That's why I'm painting smaller these days -- the art will be more affordable, and it'll be easier to ship, especially if I continue with my policy of selling the works unframed.
And I'm hoping I can reach parts of the country where people still appreciate traditional/classical painting styles. Most collectors in southern California sure don't!
So -- I guess I'll need to pour my marketing efforts into Internet sales -- period. Frankly, I don't know what else to do. (By the way, my website URL is SouthwestSpaces.com or MarkJunge.com).
Wish me luck!